Azul Hospitality Group is a hotel management company founded in 2007 and based in Southern California. It operates lifestyle hotels and destination resorts, employing almost 4,000 people across 55 open hotels, with additional assets under development. The company began as a four-person team in an Ocean Beach office in San Diego and describes itself as a leading hotel management company in that market.
The firm runs a fully-integrated operating platform, providing in-house support and resources across all facets of hotel operations, applicable to a single asset or a full portfolio of hotels and resorts. Its work covers hotel management and operations, revenue management, sales and marketing operations, asset performance management, hospitality operations best practices, and cost-effective operations optimisation. The stated aim is to maximise property and outlet revenue.
Management services for lifestyle hotels and destination resorts are led by a principal and/or senior manager who is responsible for each aspect of property performance. These managers work closely with on-site management teams to maintain service standards, run cost-effective operations and deliver profitability. The company describes its culture as built on talented people, tried-and-true industry experience, and a highly active leadership approach spanning both sales and operations.
