Crayola is an American manufacturing and retail company headquartered in Forks Township, Pennsylvania. Founded in 1885, the company specializes in art supplies. It has been a wholly owned subsidiary of Hallmark Cards since 1984.
The company's product portfolio is anchored by the Crayola Crayon, invented in 1902, and extends to colored pencils, markers, paints, chalk, modeling clay, and Silly Putty. All Crayola-branded products are marketed as nontoxic and safe for children. The company also operates in professional art supplies under its Portfolio Series brand.
Beyond physical products, Crayola manages entertainment attractions known as Crayola Experience, digital apps including Crayola Create & Play, and educational programs such as Creativity Week. The brand achieves 99% recognition in U.S. consumer households, with products marketed and sold in over 80 countries worldwide.
