Dollywood operates a family entertainment destination in the Great Smoky Mountains of East Tennessee. The company's portfolio includes Dollywood Theme Park, which offers rides, entertainment, and Appalachian cultural experiences, alongside Dollywood's Splash Country, a water park. The hospitality arm encompasses Dollywood's HeartSong Lodge & Resort and Dollywood's DreamMore Resort & Spa.
The company's operations are guided by the mission "Creating Memories Worth Repeating" and a philosophy of "Lead with Love." This framework emphasizes values including patience, kindness, trust, and accountability, with a stated focus on Southern hospitality. The brand is associated with the vision of Dolly Parton and is designed to serve guests of all ages.
