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About

Pembroke & Co. is a consulting firm headquartered in Boston, Massachusetts, founded in 2015. The firm works with multi-location businesses across the United States, including quick-service restaurants (QSR) and multi-unit franchise operations. Its service model is delivered by a US-based analyst team and is described by the company as white-glove consulting. The firm was originally established as Pembroke Loss Prevention and rebranded to Pembroke & Co. in 2020 to reflect a broader service scope. It was co-founded by Bruno Mota and Kelly Del Fuoco Mota.

The firm's work centres on three service lines. The first is AI-powered loss prevention monitoring, which combines proprietary AI technology with video surveillance and point-of-sale (POS) data analysis to identify theft and operational inefficiencies. The second is operational excellence auditing, which examines and optimises organisational processes for businesses operating across many locations. The third is HR compliance and consulting, covering human resources compliance and people management optimisation. Data analytics applied to business trends and operational improvement underpins these services.

Pembroke & Co. reports a client retention rate of 88% and provides services to multi-location businesses nationwide from its Boston base. Analysts and consultants work with evidence drawn from video, transaction records and operational audits to investigate losses, assess compliance exposure and recommend process changes across distributed sites.

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