Starwood Hotels operates a portfolio of four luxury hospitality brands - 1 Hotels, Baccarat Hotels, Treehouse Hotels, and SH Collection - each positioned at the intersection of lifestyle, wellness, and sustainability. The company manages properties spanning multiple continents, with over 40 locations currently in development.
As an affiliate of Starwood Capital Group, the company emphasizes purpose-driven hospitality centred on the principle that splendour and sustainability can coexist. The operational philosophy centres on delivering personalised service alongside measurable guest outcomes: whether a new wellness routine, a plan for more sustainable living, or a restored perspective. This approach extends to the workplace environment, reflected in recognition as one of Newsweek's Most Loved Workplaces in 2025.
Starwood Hotels employs a global team organised around three stated values: nature-inspired thinking, service obsession, and purpose-driven work. The company's mission, articulated as improving the planet one hotel at a time, shapes both brand development and operational priorities across its expanding portfolio.
