W.C. Bradley Co. is a privately held, diversified family of companies based in Columbus, Georgia, where it is headquartered in Uptown Columbus on the Chattahoochee River. Founded in 1885 as a cotton factoring business, the company has been owned entirely by the Bradley family across multiple generations and has operated for more than 130 years, moving through several industries while remaining under the same family ownership.
The group creates brands, products, properties and services across outdoor cooking, outdoor living, recreation and real estate. Its portfolio includes Char-Broil, Pit Boss and Oklahoma Joe's in outdoor cooking, TIKI Brand in outdoor living, Badlands in recreation, and Current. Businesses of this kind typically span brand management, manufacturing, sales, distribution, marketing and property operations across the group's companies.
W.C. Bradley Co. describes its culture as faith-based, founded on values established by its founder, William Clark Bradley, and emphasising integrity, investment in the local community and long-term decision-making. The company has been committed to Columbus, Georgia for over 130 years, and its structure as a privately held, family-owned enterprise reflects a multigenerational approach to stewardship rather than short-term ownership.
