Legends Global (formerly ASM Global) operates one of the world's largest venue management platforms, overseeing more than 400 premier venues across stadiums, arenas, convention centres, and theatres. The company hosts approximately 20,000 events annually, welcoming 165 million guests worldwide. This scale positions Legends Global as a critical infrastructure operator in the live entertainment ecosystem.
The company provides fully integrated venue and live-entertainment services spanning the entire value chain. These include feasibility studies and consulting, owner's representation, ticketing and sponsorship sales, partnership development, hospitality management, merchandise operations, day-to-day venue management, and content programming and booking. This breadth of services allows venue owners and operators to address multiple business functions through a single partner.
Legends Global was established in 2024 and operates globally, managing properties and hosting events across multiple continents. The organisation emphasises collaboration, ambitious thinking, and bold action amongst its workforce, whilst maintaining a stated commitment to inclusive practices and employee development.
