Kohl's operates as an omnichannel retailer with over 1,100 physical stores across 49 states, selling apparel, shoes, home goods, and electronics. Founded in 1962 as a single department store in Brookfield, Wisconsin, the company has grown to serve millions of shoppers through both traditional brick-and-mortar locations and digital channels.
The company integrates its physical and digital operations to offer customers flexibility in how they shop. Buy-online-pick-up-in-store (BOPIS) allows customers to combine online convenience with in-store immediacy, whilst store locations serve as community hubs. Kohl's has expanded its product offerings to include Sephora assortments in stores, broadening its appeal beyond traditional department store merchandise.
Kohl's organises its operations around three core pillars: great products, great value, and a great experience. The company operates a loyalty programme called Kohl's Cash that rewards customer purchases. Active investment in its digital experience reflects the company's commitment to meeting customers across multiple shopping channels whilst maintaining the role of physical stores in its broader retail strategy.
