Lands' End is an American lifestyle brand and multi-channel retailer of clothing, footwear and accessories for the whole family. Founded in 1963 by Gary Comer as a mail-order yachting supply business serving racing sailors, the company has been in operation for over six decades and is headquartered in Dodgeville, Wisconsin, having been founded in Chicago, Illinois.
The business sells across several channels, including e-commerce and catalog retail. Its product range covers apparel - outerwear, swimwear and uniforms - alongside footwear, accessories and home goods. The uniforms line serves institutional and business customers, and the wider assortment is positioned around understated styling, practical features and durability rather than seasonal fashion.
Industry verticals in which the company operates include retail, apparel and footwear, e-commerce, catalog retail, home goods and uniforms. Stated operating commitments include quality craftsmanship, real value and what the company describes as legendary customer service; it reports customer loyalty spanning generations and a reputation for classic design and long-lasting products.
