Lulus is a women's fashion brand and online retailer founded in 1996 and headquartered in California. The company designs and sells modern, feminine clothing at accessible prices, and reports serving millions of customers worldwide as a multibillion-dollar global brand. Its business spans women's apparel, footwear and accessories, and a set of services built around the shopping experience.
The product range covers dresses, tops, formalwear, bridal and wedding-guest attire, bridesmaid and homecoming dresses, and casual clothing, alongside shoes and accessories. Beyond merchandise, Lulus offers a personal styling service, a dedicated bridal concierge, and customer support intended to help shoppers identify appropriate products and make confident purchasing decisions. Direct customer feedback and market insights are used to refine the assortment.
The company describes its workplace as fun and casual, with an emphasis on innovation and teamwork, and states a brand focus on helping women feel prepared, confident and beautiful. Its origins trace to Northern California, and its commercial reach is now global.
