New Leader Manufacturing, founded in 1939, is a family-owned company that designs and builds specialized equipment for two distinct sectors. Its core products are the New Leader line of crop nutrient applicators for the agriculture industry and the Hi-Way line of deicing spreaders and road maintenance equipment for municipal and highway departments.
The company operates from facilities in Cedar Rapids, Iowa, and Indaiatuba, Brazil. Its distribution relies on a network of more than 150 dealers to reach customers in these markets. The company's stated operational values center on quality, integrity, honesty, and process discipline with a focus on continuous improvement.
Roles within the organization span manufacturing, engineering, and support functions tied to the production and distribution of its heavy equipment lines. The work environment emphasizes accountability and a commitment to well-being for all employees.
