Nouria is a family-owned and operated convenience store chain and fuel retailer founded in 1989. The company runs 319 convenience stores and 90 car wash locations across the Northeast and Southeast of the United States, with a presence in Massachusetts towns including Auburn, Medford and Worcester. Its founder, Tony El-Nemr, began in the industry in 1985 and has set out a multi-generational vision for the business.
Alongside its retail network, Nouria operates a dynamic wholesale fuel distribution network serving a broad dealer base. The company ranks among the top 50 convenience store chains in the United States. Its stores sell fuel, snacks and fresh food, and the business describes its focus as quick, pleasant guest experiences, fresh food innovation and merchandising excellence.
Nouria states that it is rooted in values of exceptional service, community engagement and sustainability, and describes its aim as serving time-crunched guests with genuine care and quality. Operating sites span convenience retail, fuel and gas stations, car wash, wholesale fuel distribution and food service.






