PIER 39 is a 45-acre waterfront complex situated at The Embarcadero and Beach Street in San Francisco, California. It operates as a premier attraction, drawing millions of locals and visitors annually, and has been recognized as the city's most visited attraction for nine consecutive years. The complex has been in operation for over two decades.
The property encompasses a diverse range of amenities and operations. It features 12 full-service restaurants, over 90 specialty shops, a five-acre waterfront park, and a 300-berth marina. The venue also hosts 365 days of live performances and family-friendly entertainment, contributing to its role as a year-round gathering place on the San Francisco waterfront.
PIER 39's operations span several sectors, including tourism, hospitality, retail, entertainment, and marina services. The complex functions as an integrated destination, combining commercial, recreational, and maritime activities within a single waterfront location.
