The RealReal is a publicly traded company on the Nasdaq (ticker: REAL), headquartered in San Francisco, California. Founded in 2011, it operates the world's largest online marketplace for authenticated, consigned luxury goods. The platform enables consumers to buy and sell pre-owned items including women's and men's fashion, fine jewelry, watches, handbags, and fine art from hundreds of prestigious brands.
The company has facilitated the sale of nearly 40 million items and maintains a membership base of over 40 million. Its operations include a rigorous authentication process overseen by expert gemologists, horologists, and brand authenticators. Consignment services are available through free in-home pickup, drop-off locations, virtual appointments, and direct shipping.
The RealReal maintains retail locations across the United States, including flagship stores in San Francisco, New York, Los Angeles, Chicago, and Dallas. The company is a founding organization of American Circular Textiles and positions itself within the circular economy and luxury resale sectors, citing environmental metrics such as 5.6 billion liters of water saved and 101,572 metric tons of carbon emissions prevented through its operations.
