Turo operates the world's largest car sharing marketplace, a peer-to-peer platform that connects guests who want to book unique vehicles with local hosts who rent out their personal cars. The service is available in the United States, Canada, the United Kingdom, Australia, and France, operating in the transportation and sharing economy sectors.
The company's platform facilitates an alternative to traditional car rental by enabling individuals to list their personal vehicles for rental. Turo's model promotes financial entrepreneurship for hosts, who can earn income from their cars, while providing guests with access to a wide variety of vehicles. The company emphasizes building community and trust between its users.
Turo operates within an industry it describes as a $100 billion-plus market opportunity. The company positions itself as aiming to transform the traditional car rental industry through its marketplace model.
