American Licorice Company is a privately held American confectionery manufacturer, in operation since 1914. Founded in Chicago, Illinois by German immigrant Martin Kretchmer, the company is headquartered in La Porte, Indiana and employs approximately 297 people. Its operations span three continents - North America, Asia and Europe - and it works across confectionery and food manufacturing, brand marketing and portfolio management.
The company manufactures and markets a portfolio of five brands: Red Vines, its iconic red licorice line; Sour Punch, a sour candy brand; Torie & Howard; Zing Bar; and Theo Chocolate, a chocolate brand acquired in 2023 as part of a portfolio diversification strategy. The business is privately held, with no disclosed external funding.
American Licorice Company has been recognised by Health Rosetta for its health benefits, and states a commitment to quality, innovation and community engagement, including a partnership with Tri-City Volunteers Food Bank. Its stated company motto is "For A Sweeter Start", reflecting a focus on the wellbeing of associates and the communities in which it operates.
