Goodwill SF Bay is a nonprofit social enterprise based in the Bay Area. The organisation operates retail thrift stores and donation centres, with revenue funding career services and job training programmes aimed at breaking the cycle of poverty through sustainable employment. It diverts over 50 million pounds of waste from landfill each year.
The organisation works with over 334 partner employers and serves hundreds of job seekers annually. Its free career services include one-on-one assessment, digital skills training, resume workshops, and access to job boards. Industry verticals in which it operates include retail, workforce development, social services, hospitality, environmental services, and public administration.
Goodwill SF Bay's mission combines environmental sustainability with workforce development. The organisation's model centres on using the proceeds from donated goods to fund employment support, creating a direct link between its retail operations and its social impact.






